The PurrCrazy Story — Where It All Began
At PurrCrazy, we believe cats aren’t “just pets, they’re family, each with their own quirks and personalities. Zoomers, grazers, soulful nappers…every cat has their own way of being. PurrCrazy began with us trying to understand the ways of our own.
We made the decision to keep our cats indoors for their safety, with cat‑proof fencing and a catio for supervised outdoor sessions so they could enjoy the yard without wandering. It was the right choice… but we still felt that tug of guilt. Indoor life is safe, but it can be boring. A little too still for curious little minds. We wanted their world to feel bigger than four walls.
So, we went searching for ways to enrich their days with something natural, something fun, something that made them feel like cats again.
ZoomieFuel — Born from Indoor Cat Guilt and Big Cat Energy
Our cats have huge personalities and even bigger zoomies. We wanted to give them something that sparked that wild joy, not the dusty, stale catnip you find in plastic tubs, but something real. Fresh. Potent. Alive.
That’s how ZoomieFuel was born.
Every batch is hand‑picked, hand‑dried, and hand‑packaged by us. We harvest as fresh as possible, choosing the most aromatic leaves, then drying them ourselves and sealing them in their packaging to lock in scent and potency. It’s organic, NZ‑homegrown catnip crafted with care, the kind that sparks real zooms, rolls, wiggles, and chilled‑out flops. The kind that makes indoor life feel wild again.
ZoomieFuel became the chaos, the laughter, the enrichment we had been searching for.
But play is only half their world…
TummyTurf — Inspired by our Tiny Cat-Cows
Our cats have always been grazers and honestly, they remind us of tiny cat‑cows the way they wander around the lawn for a nibble. And while they’re safely confined to our yard, we still didn’t love the idea of them chewing whatever happened to be growing there.
We can’t stop them from eating grass altogether… but we can offer them something better.
That’s where TummyTurf came in.
A clean, safe, locally sourced cat‑grass seed blend created specifically for cats. We carefully choose the best New Zealand seeds and curate blends that support gentle grazing. Our hydroponic, soil‑free, pesticide‑free kits let you grow fresh cat grass at home with ease. And the funny thing is, our cats now go for their TummyTurf far more often than the lawn. It’s their preferred choice, and it gives us peace of mind knowing exactly what they’re eating.
The PurrCrazy Rhythm
From the chaos of playtime to the calm of digestion, our products are crafted to support every moment of your cat’s life.
ZoomieFuel sparks the frenzy. TummyTurf restores the peace.
Together, they create a lifestyle that’s playful, balanced, and unmistakably PurrCrazy. A wellness system that flows with your cat’s moods, not just their meals.
Born in Aotearoa. Made for cats in New Zealand. Inspired by the ones in our own home.
Every product is designed to deliver wellness, joy, and instinctual satisfaction because we know you’re not just looking for what works, you’re looking for what feels right.
Discover ZoomieFuel and TummyTurf and bring the PurrCrazy rhythm to life.
Unleash the Zoom. Tame the Tummy. Live the vibe. That’s PurrCrazy!